Ominedo History Chronological table-Stage 3: Business development in new markets: 1976-1990

Ominedo History Chronological table

Ominedo is a long-established manufacturer founded in 1900. We can maximize the power of natural products by using supercritical (Co2), alcohol, and hot water extraction techniques as well as manufacturing techniques which have been sophisticated since the founding of the company.

Stage 3: Business development in new markets: 1976-1990

  • 1976

    Shigenori Tsuji appointed as Chief Executive Officer

  • 1976

    Research members dispatched to the Institute of Natural Medicine, Toyama Medical and Pharmaceutical University

  • 1976

    Ethical Kampo products listed in NHI Medicine Price Standard

  • 1977

    “Omine Ichogan” goes on sale

  • 1979

    Shigeko Tsuji appointed as Chief Executive Officer

  • 1981

    Company starts OEM of ethical Kampo products

  • 1983

    Annual sales exceed 1 billion yen

  • 1984

    “Hojugan” goes on sale

  • 1986

    Twenty-seven ethical Kampo products started to be supplied to medical institutions in Japan through Kanebo

  • 1986

    “Keifugan” goes on sale

  • 1987

    Capital increased to 20 million yen
    Nine ethical Kampo products added

  • 1987

    OTC Kampo products launched in the market after changing specifications (40 products)

  • 1988

    Additional quality management building and extraction plant built

  • 1988

    “Taihoshin Gold” goes on sale

  • 1989

    Kashihara Research Center and crude medicine warehouse newly built

  • 1989

    Annual sales exceed 2 billion yen

1976

Shigenori Tsuji

Shigenori Tsuji appointed as Chief Executive Officer
While Shigenori received education on how to become a leader from Seiroku, who was his father and the President of the company, and gained deep knowledge about medicines, especially Kampo products, he mainly demonstrated an ability to develop new sales routes. It was Shigenori who paved the way for Ominedo to sell products to pharmacies which in turn expanded business performance in the development of products for the home.

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1976

the Institute of Natural Medicine, Toyama Medical
and Pharmaceutical University

Research members dispatched to the Institute of Natural Medicine, Toyama Medical and Pharmaceutical University
Our research members were dispatched to the research office of Professor Zenichi Ogita from Toyama Medical and Pharmaceutical University on a referral from Professor Shieru Arichi from Kinki University. They conducted research on oriental medicine on a full scale including research on musk and peony root and pharmacological and genetic research of Hachimijiogan using raw materials which were previously used at Ominedo.

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1976

Ethical Kampo products listed in NHI Medicine Price Standard
Thanks to the efforts of people including mainly Dr. Taro Takemi, the president of the Japan Medical Association, many ethical Kampo products were listed in the NHI Medicine Price Standard. This led to an increased interest in Kampo products in medical institutions. In response to this, our company also established the “ethical product development project.” We steadily proceeded with preparations including selection of prescriptions, determination of dosage form, establishment of applications, sales strategies, etc.

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1977

“Omine Ichogan” goes on sale

“Omine Ichogan” goes on sale
In the beginning of the 1970s, “Gyojagan,” a phellodendron bark product that further improved “En no Gyoja Sodenyaku Gyoja Daranisuke,” was a mainstream product, but it developed further into “Omine Ichogan.” Common Daranisuke is a medicine for improving the condition of the abdomen and intestines, but “Omine Ichogan” contains peony root as an analgesic-antispasmodic medicine and aims to relieve “gastric pain,” which are its main characteristics. It had a good reputation at research centers and hospitals, and as a result of additional applications of the effects based on clinical literature in 1977 and clinical assessment results from three institutions in 1993, “gastric pain” and “gastric discomfort” were added as effects. “Omine Ichogan” contains powdered phellodendron bark, powdered glycyrrhiza, powdered peony root, and powdered ginseng.

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1979

Shigeko Tsuji

Shigeko Tsuji appointed as Chief Executive Officer
In deep grief of the accidental death of the President, Shigenori, Shigeko Tsuji decided to take over his position. One of the policies she enacted was “thorough education of employees,” and she aggressively performed internal organizational change. In 1995, she received an award from the governor as a contributor in pharmaceutical affairs. It was the award to show her great personality such as the way she was very calm and polite and had great prestige among her employees and business partners.

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1981

小青竜湯

Company starts OEM of ethical Kampo products
The ethical product development project which began in 1976 produced results, and in 1981, 24 ethical Kampo products were listed in the NHI Medicine Price Standard. The sales of thse products were entrusted to Kanebo Pharmaceutical Co., Ltd., and Kanebo started to supply the products to medical institutions throughout Japan.

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1983

Annual sales exceed 1 billion yen

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1984

“Hojugan” goes on sale

“Hojugan” goes on sale
Based on “Hachimijiogan,” “Hojugan” pills were made by kneading powdered crude medicines with honey. It is used mainly in middle-aged people in following circumstances:
 ・A person who gets thirsty and feels like urinating, often waking up at night to urinate.
Also, a person who cannot urinate smoothly and still feels like urinating even after urination.
・An older person who has dry skin without moisture and sometimes feel itchiness.
・A person who is physically heavily exhausted, feels dull with cold and tired feet, and has a hot feeling in the sole of his or her feet, but has no diarrhea or vomiting.

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1986

「カネボウ」商標の柴苓湯と八味地黄丸

Twenty-seven ethical Kampo products started to be supplied to medical institutions in Japan through Kanebo
At the start of the supply of the products, a phrase, “Ominedo’s,” was added to the head of the product trademark. Thereafter, we had a chance to change the product specifications, etc., and concerning the trademark, Kanebo requested Ominedo to bring Kanebo’s name to the forefront as its sales strategy. In 1986, this change was reflected in all products listed in the NHI Medicine Price Standard.

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1986

“Keifugan” goes on sale

“Keifugan” goes on sale
Based on “Keishibukuryogan,” “Keifugan” pills were made by kneading powdered crude medicines with honey. It contains cinnamon bark, poria sclerotium, moutan bark, peach kernel, and peony root.
Effective against: The following symptoms with occasional complaints of lower abdominal pain, shoulder pain, heavy-headedness, dizziness, and cold feet with hot flashes in a person who has relative physical strength:
Irregular menstruation, menstrual disorder, menstrual pain, menopausal disorder, climacteric disorder, shoulder pain, dizziness, heavy-headedness, bruising, chilblains, chloasma

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1987

Capital increased to 20 million yen
Nine ethical Kampo products added
Nine ethical Kampo products were added, and a total of 36 products began to be provided to medical institutions in Japan via Kanebo. These 36 products are still being supplied via Kracie Pharmaceutical, Ltd.

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1987

受賞した小青竜湯

規格変更して上市

ならグッドデザイン賞を受賞

OTC Kampo products launched in the market after changing specifications (40 products)
The OTC Kampo product series was launched in the market after changing their specifications. The products were launched with the design that Seiroku Tsuji initially used. This design was awarded by the governor at the “3rd Nara Good Design Exhibition” (1991).

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1988

エキスプラント増設 当時最新鋭であったスプレードライヤー

Additional quality management building and extraction plant built
The quality management laboratory and extraction factory were expanded. The extraction factory was expanded to become four times larger than it used to be, and a spray dryer which was the latest model at that time (a machine to manufacture powdered extracts by brewing Kampo medicine and drying and powdering the extracted solution) was introduced.

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1988

“Taihoshin Gold” goes on sale

“Taihoshin Gold” goes on sale
In connection with the Washington Convention, unification of the ingredient amount of musk-containing products and of the effects were conducted in the entire industry. Ominedo changed the ingredient amount of musk contained in “Taihoshin,” and its effectiveness was changed to “palpitations, shortness of breath, and restoring consciousness” as unified in the industry.

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1989

Crude medicine exhibition area

Kashihara Research Center

Kashihara Research Center and crude medicine warehouse newly built
The Kashihara Research Center and crude medicine warehouse were newly built. In addition, a crude medicine sample room was opened in the research center. In this crude medicine exhibition area, about 1,500 kinds of crude medicine samples were displayed at all times. Our company’s products, real constituent crude medicines, and product samples were also exhibited.

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1989

Annual sales exceed 2 billion yen

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